An infomercial is a short online video that informs about the unique qualities (USPs or unique selling points) of a particular product, service or service. The USP indicates the unique characteristics of a product or service. Infomercials are created for a tightly defined target audience with the goal of positively influencing the customer’s feelings toward a service or product.
[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][vc_empty_space height=”60px”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column width=”1/3″][vc_column_text] The right person at the right time
Thanks to the Internet, reaching the right target audience becomes much easier. On the one hand by potential customers actively searching for your information. On the other by targeting the audience suitable for your product or service. Social networking sites such as Facebook and Linkedin have a huge reach. Their mix of selection criteria allows you to define your target audience in a targeted way. [/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text] At your fingertips
When the infomercial had only television as its medium, advertising was the monopoly of large companies with equally large marketing budgets. The targeted distribution of an infomercial via the Internet can be as little as 50 euros and is therefore within the reach of any company. Do you have a company profile on LinkedIn or Facebook? Then distributing your infomercial to your followers is even completely free. [/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text] Customized for more results
Each specific target group has its own proven marketing language. Informing about how a high-tech product works requires a different approach than eliciting impulse purchases. How is relevant information chosen? Which words have a big impact and which ones should you absolutely avoid? Should you opt for graphic design or video? Every infomercial is preceded by a maketing study. [/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][vc_column_text] Infomercial ta-Scan aimed at informing the pharmaceutical sector about the capabilities of this online business intelligence tool.[/vc_column_text][vc_column_text]
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Advertise or inform?
Infomercials are also increasingly used to inform your own employees, customers or suppliers about a particular product or service. Because research shows that by using moving images, you remember the information 2x faster and 30% better.
Info or a demo?
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